Industry
Photography & Videography
A Calm, Classic Rebrand for Lauren Michele Productions bringing warmth and timeless style to a luxury photo & video brand.
Lauren Michele Productions is known for capturing wedding moments with a calm, easygoing presence and a timeless eye. Lauren’s brand needed to reflect her genuine approach and attract couples who value both artistry and a relaxed experience. We transformed her online presence with a refined brand identity and website that feels as inviting and classic as Lauren herself.
Lauren michele productions
Project Scope
Brand Strategy | Brand Design
Web Design
Visual Direction
Classic \ Neutral \ Calm \ Clean
Website
https://laurenmicheleproductions.com/
Without professional branding, she blended in with the crowd and struggled to attract her ideal clients—couples seeking a calm, classic touch for their wedding day. She needed a cohesive identity that reflected her soothing presence and timeless photo/video style, while feeling approachable and personal.
Lauren’s previous branding and website were simple and lacked the personality that makes her work and client experience unique.
Standing Out While Staying True
the challenge
Our Goal was to design a brand and website that captured Lauren’s warm, easygoing energy and her love for classic, understated visuals.
Designing and Creating a Brand That Feels Like Lauren
The Goal
We wanted her new look to resonate with kind, patient couples in the mid-to-upper wedding market—especially those seeking combined photo and video packages. Every element, from the script font to the floral monogram and muted color palette, was chosen to evoke Lauren’s personality and help her confidently book more of her dream clients.
Lauren Michele Productions now stands out with a brand that feels both elevated and personal.
A Timeless Identity That Connects with Couples
the result
The custom script logo and minimal floral monogram reflect Lauren’s style and the warmth she brings to every wedding. The new website invites couples into an experience that’s calm, classic, and uniquely Lauren. Since launching her new brand, Lauren has seen increased interest from her ideal clients—booking more photo and video packages and building a reputation as a go-to for couples who value authenticity and artistry.
