Industry
Luxury Wedding & Event Planning
LZ Event Co. is led by Lauren Zigman Eastman, a high-end planner renowned for her custom-designed, personality-driven celebrations. With her signature tagline, “planning to your personality,” Lauren brings a fun yet timeless vibe to every event—especially for clients who dream of extravagant, unforgettable weddings.
Based in St. Louis and always ready to travel, Lauren’s passion is creating one-of-a-kind experiences for couples who want their day to stand out.
LZ Event Co
Project Scope
Brand Strategy | Brand Design
Web Design | Stationery
Visual Direction
Bold \ Elegant \ Trendy \ Modern
View Website
https://lz-eventco.com/
Lauren’s previous branding didn’t capture the bold creativity or personal touch that sets her apart. She needed a look and feel that matched her reputation for high-touch, custom design and her ability to execute large, extravagant celebrations. The challenge was to create an identity that was both editorial and approachable—classic, yet full of personality.
ready to move beyond standard event planning and connect with couples who value more than just logistics, Lauren needed a visual identity that would attract those seeking custom design, editorial flair, and truly personal experiences.
Standing Out in a Large Pool of Wedding Creatives
the challenge
The vision for LZ Event Co. was clear: create a brand that feels timeless yet playful, with bold touches that set Lauren apart in a crowded market.
Create a brand that feels timeless yet playful, with bold touches that set Lauren apart in a crowded market.
The Goal
We set out to highlight her expertise in custom event design, infuse her signature bright green for a modern pop, and empower her to confidently attract high-value clients—both in St. Louis and for destination weddings.
LZ Event Co.’s new brand is a seamless blend of a classic wedding with a bold, editorial flair. The custom logo suite—featuring modern curves and Lauren’s signature green—embodies both consistency and movement, mirroring her approach to planning.
An Elevated, Cohesive Look with Pops of LZ's Personality
the result
The refreshed website and visuals have elevated Lauren’s confidence in her pricing and her ability to attract high-value clients. Today, LZ Event Co. stands out as a leader in luxury weddings, consistently booking clients who want celebrations as unique as they are.
