Industry
Hair & Nail Salon / Beauty Salon
Welcome to Undone Intention — a beauty salon redefining luxury as lived-in, effortless, and authentic. Here, confidence isn’t about perfection; it’s about feeling comfortable in your own skin. They celebrate individuality, artistry, and the power of self-expression.
Inspired by the balance between undone and intentional, we built a brand that feels both elevated and approachable, blending natural beauty with refined artistry.
undone intention
Project Scope
Brand Strategy & Launch | Brand Design
Brand Photos | Content Creation
Visual Direction
Imperfectly Perfect \ Bossy \ Sexy \ Fierce
Undone Intention needed to move away from the idea that beauty is something you labor over. Instead, we wanted to showcase beauty as something lived in: real, expressive, and uniquely you. Our goal was to design a space and identity where clients feel seen, celebrated, and empowered to embrace their individuality.
The challenge was to create a salon brand that stands out in the beauty industry — one that feels luxurious but never pretentious.
Crafting a Professional Image to Attract High-Ticket Clients
the challenge
Our mission was to craft a cohesive visual identity and salon experience that mirrors Undone Intention’s philosophy: effortless intention.
Building a Cohesive Brand That Inspires Confidence and Growth
The Goal
We designed a custom logo, a lipstick-inspired script, and a refined serif to capture the duality of the brand. We brought in the peacock — a symbol of strength and grace — as a nod to the confidence we help our clients discover. The result: a brand and space where every detail, from the coffee cups to the client experience, feels thoughtfully considered and welcoming.
Since relaunching as Undone Intention, the salon has established a truly professional and cohesive presence — both in person and online. A unified brand strategy has made it easy to deliver a consistent client experience, from the moment you walk in to every touchpoint on social media.
A Unified Brand Strategy with Cohesive Touchpoints, from Socials to in the Salon
the result
The new identity has empowered the team to implement a clear, effective strategy across their Instagram and digital platforms, driving engagement and building trust. Clients now associate Undone Intention with grounded luxury, expert artistry, and authentic connection, making it a destination for those who value both style and substance.
